For children to thrive and develop, it’s important that they have a robust nutritional foundation. Many food choices are highly processed and can act as a barrier to ensuring your child obtains the right nutrients in the right amount. Ensuring our children eat a nutrient-dense diet can be a greater challenge if they have allergies, gut issues, are picky eaters.

The Public Health England’s National Diet and Nutrition Survey reported a significant proportion of children and adolescents with inadequate levels of key micronutrients including vitamins and minerals.

The UK has the second-highest rate of obesity in Europe. For all family members, especially growing children, it’s vital to ensure everyone eats a balanced healthy diet and engage in regular physical activity.

According to the World Health Organisation (WHO), undernutrition (lacking essential nutrients including vitamins and minerals) and obesity, can lead to diseases such as diabetes and heart disease.

Bigvits understand the extra nutritional needs of the whole family including key vitamins (B vitamins, C and D) and minerals (magnesium, zinc, iron, calcium). We are continuing to source the nutrient building blocks our children and the whole family require to support their immune systems, brain and cognitive maturation, hormone requirements needed to grow healthy and resilient.