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We have been asked dozens of times about expiry dates. As a result we have specifically asked our manufacturer brands how we should interpret this expression.
The enlightenment we have received from the manufacturer brands is as follows...
The BEST BEFORE date shown on a product is the date the manufacturer estimates the product will still be in Its most potent, or peak, condition. After this time you may start to experience some gentle reduction as to potency.
Unlike fresh foods such as milk or meat, where an "expiry" date is often is a serious event, the best before date for vitamins and supplements is usually a fading of potency.
For clarification, our manufacturers/suppliers are probably the top 6 brand names in America and BigVits is an approved/appointed distributor for UK/EU.
So, when you see BigVits offering Promotions of "short dated" items, it means you are being offered a large price reduction for the occasional items which we have that are less than our normal targetted dates.
Consequently, these are huge bargains and you will see that, as promotions, they sell very fast. Indeed,
The BigVits site was created by experts who were given a simple brief: Make shopping with BigVits an easy and enjoyable experience, make it easy to navigate and forgiving to mistakes.
Be assured, the BigVits site is totally secure. When it comes to payment, for just a few seconds, you are transferred to the credit card people. They take your details and then hand you back to At no time do BigVits see more than the last 4 digits of you credit card number.
As you become more familiar with the site, you will discover many helpful features. For example, you can save any number of favourites lists which you can name yourself, "Gran's Joints", "Dad's Cholesterol" or "Daily Vits for the family" . These can then be picked up, modified if required and - one click re-ordered.
Don't hesitate to experiment, you can't do any damage and for security, you will always be asked to confirm your identity before your order is placed.
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All tax paid and legally imported into the two BigVits Dispatch Centres in the UK.