Source Naturals was created in 1982 by C.E.O. Ira Goldberg to support each individual’s potential to enjoy optimal health. At that time, the kind of nutritional formulations he envisioned—for the maintenance of well-being and the enhancement of life–simply didn’t exist. The idea of combining many nutrients, herbs and nutraceuticals in one formulation, though common today, was then a rarity. Source Naturals pioneered the concept with Wellness Formula, now the industry’s #1 immune support product. Source Naturals subsequently introduced numerous award-winning formulas, recognised for their excellence in independent surveys and nutritional analyses.