Best Before Dates......
We have been asked dozens of times about expiry dates. As a result we have specifically asked our manufacturer brands how we should interpret this expression.
The enlightenment we have received from the manufacturer brands is as follows...
The BEST BEFORE date shown on a product is the date the manufacturer estimates the product will still be in Its most potent, or peak, condition. After this time you may start to experience some gentle reduction as to potency.
Unlike fresh foods such as milk or meat, where an "expiry" date is often is a serious event, the best before date for vitamins and supplements is usually a fading of potency.
For clarification, our manufacturers/suppliers are probably the top 6 brand names in America and BigVits is an approved/appointed distributor for UK/EU.
So, when you see BigVits offering Promotions of "short dated" items, it means you are being offered a large price reduction for the occasional items which we have that are less than our normal targetted dates.
Consequently, these are huge bargains and you will see that, as promotions, they sell very fast. Indeed,
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